About Ruff to Ready Dog Behavior

Amanda demonstrates training a wheaten terrier to overcome nail clipping aggression and dog behavior concerns.
Amanda working with an aggressive rescue dog behavior concerns.
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Our Story

Ruff to Ready Dog Behavior was founded in 2019 by Certified Canine Behavior Consultant Amanda Lunsford. What started as a passion for helping dogs and their families has grown into Jacksonville’s premier destination for complex behavioral challenges.

Amanda brings a unique perspective from her leadership background, where she learned the importance of clear communication and finding practical solutions. Her concentrated expertise in fear, anxiety, reactivity, and aggression stems from a belief that every dog and family deserves compassion and understanding. Amanda recognizes that “difficult” behaviors often stem from underlying needs or emotions that are often misunderstood.

With a solid foundation in canine behavior science, she approaches each family’s unique situation with both analytical skills and empathy

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Our Core Values

Open and Honest Communication

We believe in transparency and collaboration with our clients. No judgment, no shortcuts—just honest conversations about your dog’s needs and realistic solutions that fit your life.

Compassion

We treat every dog and their family with empathy and understanding. We know that behind every “problem behavior” is a dog trying to communicate their needs, and a family who loves them deeply.

Effectiveness

We utilize proven, result-based methods to achieve real, lasting results. Our approach is grounded in modern learning theory and ethical training practices that respect both dogs and their humans.

Education

We empower owners with the knowledge and skills to maintain positive behavior long after our sessions end. Teaching you to understand your dog’s language is just as important as teaching your dog new behaviors.

Our Commitment

Guided by Our Mission and Vision

Our Mission

At Ruff to Ready Dog Behavior, we are dedicated to providing professional, ethical, and effective canine behavior consulting services. Every dog deserves to feel safe, confident, and understood, while every family deserves the tools and knowledge to support their dog’s success.

We believe that behavior modification is not just about changing what dogs do —it’s about understanding why they do it and addressing the root causes with empathy, science, and patience.

What Sets Us Apart

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health, nutritional, and physical factors

Comprehensive Approach: We don’t just address symptoms; we get to the root of behavioral challenges by understanding the “why” behind your dog’s actions. Our thorough assessments consider your dog’s individual history, environment, and unique personality.

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Applejack & Sonny crossing paws. Both are Amanda

Ongoing Support: Behavior change is a journey, not a destination. We provide continued guidance and support to ensure lasting success for your family.

Join Our Community

Transform Your Dog’s Behavior Today!

Contact us now to schedule your free consultation and start your journey to a happier, well-behaved pet.

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